Month: October 2018

Outdoor Digital Signage

Outdoor Digital Signage
There are lots of challenges when implementing outdoor digital signage but despite this more and more digital screens are being erected outside to make the most of the higher audience numbers these outdoor digital advertising screens can generate. While the most obvious challenge for carrying a commercial grade LCD screen outside is protecting it from the weather, and in particular rain, the problems connected with the sun can be equally as hard to overcome. Video Walls
The problem with the sun and outdoor digital signage is the direct sunlight will often create the screen unreadable. Not only can sun cause glare (you should know what that is like when you try and see the TV at home throughout the summer months where very often you are forced to shut the curtain to watch the screen clearly) but even when there’s no glare in bright sunlight the screen will look dim and hard to read. But there are ways to ensure the screen is as easy as you can when taken outdoors:
Brightness
Ensuring you have the brightest type of screen potential will go along way to ensuring the screen is readable. The minimum screen brightness for any outdoor LCD screen should be 800 nits but LCD with 1000+ nits are available and should be taken into account when looking to get into outdoor digital signage. It should also be noted that in general commercial screens have higher nit values and therefore are better suited to outdoor signage screens.
Anti-glare technologies Optical bondng, anti-reflective glass and tinting are only some options. Sadly, no matter which way you select that there most likely will be some drop-off in brightness. Direct sunlight can cause more problems than simply glare also. Screen burn can grow if sunlight is continually on it either the outdoor digital screen should be turned off from sunlight or some other remedy to prevent this screen burn should be looked at like cooling the screen itself.
Bespoke Outdoor Content

A great deal of content which works well in indoor locations doesn’t respond well to be taken outdoors. Use colors and designs which are more prominent in outdoor locations. There is often a lot of trial and error involved with this but check what works and what doesn’t and you should soon develop a flare for designing content that is acceptable for outdoor digital signage.